Receive hands-on mentorship that helps you break through plateaus, so you can take back control of your time, and ultimately build a life of purpose and profit.
The Blue Collar Blueprint
“I’m Luke Anderson. For years, I was stuck—60-hour weeks in construction, no time for my family, my health, or my dreams. Burned out, I hit a wall. That’s when I found Enagic’s Kangen Water—a business that gave me freedom, not just a product. From there, I built a life on my terms, got jacked, found purpose, and now I coach blue-collar guys to do the same. No suits, no BS—just real steps to escape the grind. Because I’ve been in your boots, felt the weight, and I know the way out. So, join me to build strength, wealth, and a life you’re proud of.”
To guide ambitious men through mindset shifts, business mastery, and ultimately personal evolution toward total freedom. To create a brotherhood of entrepreneurs committed to wealth, fitness, and unstoppable growth.
To empower men to break free from societal limits and build lives of freedom, strength, and purpose. To ignite a movement of self-led leaders who live life on their own terms.
Courage to forge your own path. Discipline to do the work, no matter what. Loyalty to freedom, family, and the fire within.
When you work with Luke, you’re not just getting a coach—instead you’re learning from someone who lived the grind, failed forward, and built real freedom from the ground up. Going from construction sites to a laptop lifestyle, Luke now mentors other men to do the same—through strategy, self-mastery, and a business that actually fits their life.
Guiding men to start, scale, and automate purpose-driven online businesses from home.
From side hustles to full-time freedom—with 20+ years of real-world coaching, Trades Experience, and business growth.
No templates—instead, each plan is built around your goals, lifestyle, and vision for freedom.
Tailored to YOU, and focused on your unique problems in life.Helping you build freedom and conquer your demons.
Luke doesn’t teach theory. Instead, he teaches from experience—overcoming burnout, financial struggle, and directionless hustle.
Whether you’re looking to start your first business, ditch your job, or simply reclaim your masculine edge, Luke’s coaching is custom-fit to your season of life.
of clients hit their first major business milestone within the first 90 days of coaching.
of clients launch their first high-ticket offer or automation system within 60 days.
of clients launch their first high-ticket offer or automation system within 60 days.
Hardworking, hungry, values-driven men—blue-collar guys, solopreneurs, dads, athletes, and everyday warriors ready for more.
It’s both. Luke blends mindset, discipline, and purpose with online business strategy so you create holistic, lasting change.
That depends on your action. Some start landing results in weeks. Others go through a deeper transformation over months. No fluff—just real results.
“Luke helped me finally break the chains of my 9–5 and launch a business I actually love. I’m not just making money—I’m living life on my terms.”
— Tyler James, HVAC Tech Turned Entrepreneur